10 Home Staging Steps



First thing first. What is home staging? How to do it?


Home staging is when you prepare a home's furniture, arts, and arrangements intentionally to create and appeal to a specific real estate buyer. It requires knowledge in real estate, psychology, and even interior design. The overall purpose of home staging is to attract buyers and sell it at the highest price possible.


Home staging is a growing field. 47% of buyers’ agents said that home staging affects most buyers’ view of the home. While 82% of the buyers’ agents cited that home staging made it easier for buyers to visualize the property as their future homes.


If you need a guide on home staging, continue reading.


10 Steps in Home Staging


The national average cost of staging a home is $1,719. This may appear to be expensive. But home staging can produce a return of Investment (ROI) that is significant in achieving or probably exceeding the selling price. It can also help sell the property faster.


Here are the steps for home staging:

  1. Know your target buyers

The current design and style of the property are following the taste of the current occupant. If you want to successfully sell the property you have to stage it according to the buyer’s taste.No matter how beautiful the current design and style of the home are, if it does not meet the client's expectations they won’t buy it.


2. Set a Staging Budget

A budget must be set clearly to minimize problems in the future. It can also help control the expectations of everyone. Sometimes if the seller has no budget for home staging, things that are currently available on the property can be used. However, it may affect the selling price of the property when out in the market.


3. Thoroughly Clean the Property

First impressions last, we always say. No one wants a dirty and unorganized home. You may not have the budget for home staging but at least make sure that your property is well cleaned before putting it online.


4. Repair Know Problems

The more flaws of the property, the lower the price it could be sold. For you to achieve the target price, you have to make sure that all things that need repair must be repaired, and things that need fixing are fixed.


5. Declutter and Depersonalize the Property

It is important for buyers that they can imagine themselves living in the property you are selling. So try to make it as blank, as clutter-free as possible. It would be easier for them to visualize themselves if they are to buy the property.


6. Make Sure to Define the Important Rooms.

Staging the living room, master’s bedroom and kitchens appear to be the rooms with a high impact on buyers. The living room has the highest percentage of 46%, the master’s bedroom with 43%, the kitchen with 35%, the dining room with 27%, and the outside space with 23%. Let’s not forget the bathroom with 20%. By knowing this, you would know what rooms to prioritize.


7. Choose the Design Carefully

While you wanted to create a homey feeling for your buyers, you still want to give them the chance to imagine themselves decorating and personalizing the property. Here are some of the tips you can follow:

· The Wall color must be neutral.

· Furniture must be minimalist.

· Decorations must be fresh and simple

· Lighting must be warm and natural


8. Never forget to stage the outside space as well.

Before the buyers can check on the interior of the property, their first impression will be upon stepping on the outside space. Never forget to trim down grasses, repair sidewalk cracks and maintain the cleanliness and neatness of the space.


9. Consider doing a virtual Home Staging.

If you have a limited budget for home staging or no budget at all, you can consider having a virtual home staging.


10. Prepare Marketing Tools.

If your budget allows, you can hire photographers and drones to maximize the home staging you’ve done. Try to publish it on a listing, social media, and even email blast to your current clients.